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COSMA Public Disclosure Requirements

The sport management degree program at The 成人大片 (UNF) has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management program in the following degree are accredited by COSMA:

  • Bachelor of Science, Sport Management

Program-Level Student Learning Outcomes Matrix

Academic Year 2024 - 2025

Assessment Results Options:

  1. Does not meet expectation
  2. Meets expectation
  3. Exceeds expectation
  4. Insufficient data

SLO 1 - Students will apply principals of oral and written communication relevant to sport management.
Identify Each Student
Learning Outcome and Measurement Tool(s)		 Identify the Benchmark Total # of Students Observed Total # of Students Meeting Expectation Assessment Results: % of Students Meeting Expectation Assessment Results:  

Measure 1: Press Release 

[direct]

 Minimum of 90% at proficient or better 30
 		 27

 90%

 Meets Expectations

Measure 2: PET 3473 Sport Organization Social Media Analysis Assign

[direct]

 Minimum of 80% at proficient or better 52 42 81% Meets Expectations

Measure 3: SPM Senior Survey

[indirect]

  Minimum of 90% agree on ability to [SL01] 25 25

 100% Exceeds Expectation

 

SLO 2- Students will demonstrate the knowledge, skills, and dispositions to become effective sport managers.
Identify Each Student
Learning Outcome 		 Identify the Benchmark Total # of Students Observed Total # of Students Meeting Expectation Assessment Results: % of Students Meeting Expectation Assessment Results:  

Measure 1: Supervisor Evaluation

[indirect]

 90% of students will receive scores of 4 or higher 68 67 98.5% Exceeds Expectation

Measure 2: SPM4941

Final Project

[direct]

 Minimum of 95% at proficient or better 68 61 90% Meets Expectations

Measure 3: SPM Senior Survey

[indirect]

 Minimum of 90% agree on ability to  24 25 96% Exceeds Expectation

 

SLO 3- Students will analyze and explain legal concepts relevant to the sport industry.
Identify Each Student
Learning Outcome 		 Identify the Benchmark Total # of Students Observed Total # of Students Meeting Expectation Assessment Results: % of Students Meeting Expectation Assessment Results:

Measure 1: Legal Issue 

Presentation/Paper

[direct]

 Minimum of 90% at proficient or better 79 72 91% Exceeds Expectations

Measure 3: SPM Senior Survey

[indirect]

 Minimum of 90% agree on ability to [SL03] 23 25 92% Exceeds Expectation

 

SLO 4- Students will apply fundamental marketing concepts to the sport industry and understand the unique aspects of sport consumer and product markets.
Identify Each Student
Learning Outcome 		 Identify the Benchmark Total # of Students Observed Total # of Students Meeting Expectation Assessment Results: % of Students Meeting Expectation Assessment Results:

Measure 1: Brand Identity  Profile/Audit

[direct]

 Minimum of 90% at proficient or better 28

 26 93% Exceeds Expectation
Measure 2: Sport Marketing Plan [direct] Minimum of 80% at proficient or better 74 60 81% Exceeds Expectations
Measure 2: SPM Senior Survey [indirect] Minimum of 90% agree on to [SL04] 23 25 92% Exceeds Expectation

 

SLO 5- Students will recognize and understand the socio-cultural variables that influence sport.
Identify Each Student
Learning Outcome 		 Identify the Benchmark Total # of Students Observed Total # of Students Meeting Expectation Assessment Results: % of Students Meeting Expectation Assessment Results:

Measure 1: Sport Issues Presentation/Paper

[direct]

 Minimum of 90% at proficient or better 117 107 91% Exceeds Expectation

Measure 2: Sport Industry/Workplace Digital Credential (Badge)

[indirect]

 Minimum of 90% of students earn digital credential (Completion of badge) Insufficient Data

Measure 3: Senior Survey

[indirect]

 Minimum of 90% agree on ability to ability to [SL05] 24 25 96% Exceeds Expectations

 

SLO 6- Students will demonstrate an understanding of financial decision-making in relation to the sport industry.
Identify Each Student
Learning Outcome		 Identify the Benchmark Total # of Students Observed Total # of Students Meeting Expectation Assessment Results: % of Students Meeting Expectation Assessment Results:

Measure 1: Complete Financial Digital credential (Badge) 

[direct]

 Minimum of 90% of students earn digital credential 60 54 90% Meets Expectations

Measure 2: Senior Survey

[indirect]

 Minimum of 90% agree on ability to ability to [SL06] 23 25 92% Exceeds Expectation

Student Learning Outcomes Matrix Narrative:

Faculty continue to review and review learning measures and outcomes to ensure the sport management curriculum and course content remain aligned with industry best practices. AY 2024-2025 results demonstrate the most SLOs met or exceeded benchmarks, showing stable or improved performance compared to AY 2023-2024. Gains were seen in site supervisor evaluation and legal presentation socres, while the brand identity profile saw a slight decrease. Two measures (Fact Pattern and Digital Credential) again lacked data due to non-implementation or low completion. Faculty will standardize assignment use, expand early interventions for credential completion, and integrate additional applied learning experiences. These efforts reflect the program's ongoing cycle of assessment, reflection, and action, using results to drive curriculum refinement and enhance student learning outcomes.

A review of SLO measures compared to previous years is as follows: 

 

SLO1: Demonstrate communication strategies that effectively engage sport industry audiences using appropriate technologies and media platforms. 

  • Direct Measures: Press Release (90% - meets expectations, consistent with 91.3% in 2023-24 and Social Media Analysis Assignment (81% - meets expectations, new measure for 2024-25).
  • Indirect Measure: Senior Survey (100% - exceeds expectations, previously 100%)

Assessment Findings and Resulting Actions: Overall, results on the press release were consistent with the previous academic year. In response to last year’s recommendation to expand varied measures, SLO 1 was reviewed and revised to better align with industry communication strategies that effectively engage audiences using current technologies and media platforms. A new measure was added, and its rubric is included in the appendix. This new assessment increased rigor and critical thinking required for success. As this is the first year of data for the new measure, we cannot yet evaluate trends.

SL0 2: Demonstrate the knowledge, skills, and dispositions to become effective sport managers.

Direct Measure: Internship Final Project (90% meets expectations; consistent with 90.9% in 2023-24).

Indirect Measures: Site Supervisor Evaluation (98.5% exceeds expectations; improved from 95.4%) and Senior Survey (96% exceeds expectations; previously 100%).

Evaluation and Improvement Cycle: Supervisor evaluations showed improvement, while the final project remained consistent but below the higher benchmark of 95%. Faculty will refine rubrics and internship guidelines to ensure alignment with industry competencies and continue pre-internship workshops to reinforce skills.

SLO 3: Analyze and explain legal concepts relevant to the sport industry.

  • Direct Measures: Legal Issue Presentation/Paper (91% exceeds expectations; up from 82.5%)
  • Indirect Measure: Senior Survey (92% exceeds expectations; previously 91.3%)

Assessment-Based Program Improvements: The Legal Issue Presentation/Paper showed marked improvement. In AY 2025-26, permanent faculty will work on standardizing student learning outcome measures given the high number of adjuncts or visitors who teach this course. Faculty will also consider additional authentic assessments to enhance learning.

SLO 4: Apply fundamental marketing concepts to the sport industry and understand the unique aspects of sport consumer and product markets.

Direct Measures: Brand Identity Profile/Audit (93% exceeds expectations; slightly decreased from 100% in 2023-24) and Sport Marketing Plan (81% meets expectations; new measure for 2024-25).

Indirect Measure: Senior Survey (92% exceeds expectations; consistent to 91% in 2023-24).

Application of Assessment Results to Program Improvement: The new Sport Marketing Plan measure met expectations but highlighted areas for improvement. This is a new direct measure of student learning and is a culminating final project that requires students to work with sport industry partners to develop a comprehensive marketing plan. The assignment is rigorous and time-intensive thus the benchmark of 80%. This project is consistently assigned by our primary sport marketing faculty member will continue to focus on scaffolding key concepts earlier in the curriculum to strengthen students’ ability to develop comprehensive and actionable marketing plans.

SLO 5: Recognize and understand the socio-cultural variables that influence sport.

  • Direct Measures: Sport Issues Presentation/Paper (91% exceeds expectations; consistent with 91.5% in 2023-24); Digital Credential (insufficient data; completion rate not tracked in 2024-25).
  • Indirect Measure: Senior Survey (96% exceeds expectations; unchanged from 2023-24).

Assessment Findings and Resulting Actions: Results for the presentation remained steady. The digital credential measure lacked data due to low completion rates. Faculty will introduce the badge earlier in the curriculum and provide structured support to improve completion. Last year, we reported that we would be adding a Sport Industry Workplace micro-credential as a direct measure of student learning. Due to changes in instructors of record, this action was delayed. We are working to ensure this measure is added in the next reporting cycle.

SLO 6: Demonstrate an understanding of financial decision-making in relation to the sport industry.

Direct Measure: Financial Digital Credential (90% meets expectations; unchanged from 2024 AY).

Indirect Measure: Senior Survey (92% exceeds expectations; consistent with 91.3% in 2023-24).

Evidence-Based Changes and Future Plans: Results remained consistent with the previous year. Faculty will continue integrating Excel-based exercises, sport business analysis, and data.

Program-Level Operational Effectiveness Goals Matrix

Academic Year 2024-25

Assessment Results Options:

  1. Does not meet expectation
  2. Meets expectation
  3. Exceeds expectation
  4. Insufficient data

 

OEG 1: Recruit, retain and graduate students in the major.
Identify Each Operational Effectiveness Goal  Identify the Benchmark Data Summary Assessment Results:
Measure 1: Graduation rate from university administration

60% 4-year graduation rate

77% of students met 4-year graduation rates.

Exceeds Expectations
Measure 2: Student Retention  At least 50% of FTIC students will enroll in SPM coursework during their first 50 hours. 86% of FTIC retained for the Fall enrolled in SPM coursework during reporting year.

 Exceeds Expectations

 

OEG 2: Provide pathways and strategies for student success throughout their educational journey, enabling them to reach and exceed their goals.
Identify Each Operational Effectiveness Goal  Identify the Benchmark Data Summary Assessment Results:
Measure 1: Program Senior Survey High Impact Practice Inventory 80% of students engaged in high impact practices.

100% graduating seniors engaged in at least one high impact practice prior to graduation

Exceeds Expectations

 
Measure 2: University Graduating Senior Survey 90% of students will indicate confidence in their preparedness to enter required pre-professional experiences including practicum and internship

 100% of students will indicate confidence in their preparedness to enter required pre-professional experiences including practicum and internship

 

 Exceeds Expectations 
Measure 3: University Graduating Senior Survey 80% of students will report that they feel "confident" in their ability to determine what is expected of them on the job 98% completely or a lot confident in their ability to determine what is expected of them on the job Exceeds Expectations

 

OEG 3: Attract and retain a vibrant and diverse group of faculty and staff that are committed to quality of instruction and student success.
Identify Each Operational Effectiveness Goal  Identify the Benchmark Data Summary Assessment Results:
Measure 1: Senior Survey 90% of students agree our faculty provide valuable course content; and are knowledgeable in the field

 

Insufficient Data
Measure 2: Faculty Scholarship Record Evidence of achievement based on department scholarship policies and annual evaluation SPM faculty evaluated as meeting or exceeding expectations during annual review Meets Expectations
Measure 3: Faculty Development Faculty will engage in at least one professional development or faculty enhancement initiative per academic year All SPM faculty engaged in at least one during AY Meets Expectations

 

OEG 4: Sport management faculty demonstrate excellence in teaching effort and demonstrate an ethos of student care and mentorship.

Identify Each Operational Effectiveness Goal  Identify the Benchmark Data Summary Assessment Results:
Measure 1: Overall Instructor Rating - ISQs Faculty maintain an average overall instructor rating of 4/5

SPM Faculty Overall Instructor Rating Average for AY 2024-25 was 4.56/5

 Exceeds Expectations
Measure 2: University Graduating Senior Survey 90% of students agree that faculty provide excellent quality instructions.

94% of students agree that faculty provide excellent quality instruction. 

Exceeds Expectations
Measure 3: Chair Evaluation of Instructor Performance Faculty meet or exceed expectations of excellence in teaching set forth in the CBA and department policies in annual review FT tenure and tenure earning faculty all met or exceeded expectations based upon 2024-25 Annual Evaluations Meets Expectations

 

OEG 5: Provide a curriculum that is in line with industry expectations that prepares students to confidently enter the workforce and achieve appropriate employment and continuing education placements of graduates.
Identify Each Operational Effectiveness Goal and Measurement Tool(s) Identify the Benchmark Data Summary Assessment Results:
Measure 1: Program Senior Survey 80% of students will indicate confidence in their preparedness to enter the sport industry workforce

96% of students agree that faculty provide excellent quality instruction.

 

 Exceeds Expectations
Measure 2 60% of undergraduate students will be working in sport industry careers. 65% of seniors indicated they would be employed FT in sport industry Meets Expectations

 

Program-Level Operational Effectiveness Goals Narrative - Academic Year 2024-25

The Sport Management program at the 成人大片 demonstrated measurable progress in operational effectiveness during AY 2024-25. Compared to AY 2023-24, the program improved in graduation rates, student confidence measures, and instructional quality, while continuing to meet or exceed most benchmarks. The program applies an intentional evaluation and improvement cycle where results are reviewed, reflected upon, and translated into assessment-based program improvements. The program remains committed to using assessment results for continuous improvement, ensuring alignment with COSMA standards and preparing students for success in the sport industry.

OEG 1: Recruit, retain, and graduate students in the major.

  • Graduation Rate: The FTIC 4-year graduation rate improved from 51% in 2023-24 to 77% in 2024-25, exceeding the 60% benchmark. This growth reflects continued implementation of proactive advising strategies, including monthly progress reports, registration holds for off-track students, and faculty outreach. Excess-hour data were again unavailable, and this measure will be removed moving forward. It should also be noted that numerous factors related to the pandemic impacted the previous year reporting.
  • Retention: Retention increased to 86%, up from 80% the prior year, also exceeding the 50% benchmark.

Assessment Findings and Resulting Actions: Faculty will continue to emphasize early advising, frequent progress monitoring, and student communication as these strategies correlate with improved retention and on-time graduation. Removal of the excess-hour measure will allow focus on actionable data available from university systems.

OEG 2: Provide pathways and strategies for student success.

All measures continued to exceed benchmarks:

  • 100% of students engaged in at least one high-impact practice (unchanged from 2023-24).
  • 100% reported confidence in practicum/internship preparedness (unchanged).
  • 98% reported confidence in understanding workplace expectations, up from 83.8% in 2023-24.

Application of Assessment Results to Program Improvement: The program will expand applied learning opportunities, leveraging the Senior Executive in Residence to increase industry engagement and experiential learning projects. These actions support ongoing enhancement of career readiness and practical skill development.

OEG 3: Attract and retain a diverse and high-quality faculty.

  • Measure 1: Data remained unavailable due to university survey changes.
  • Measures 2 & 3: Faculty met or exceeded departmental expectations for scholarship and professional development.

Evidence-Based Changes and Future Plans: The program is collaborating with Institutional Research to reinstate survey items assessing student perceptions of faculty expertise and course value. Faculty will continue to engage in mentoring, research productivity, and professional development to sustain high instructional quality.

OEG 4: Demonstrate teaching excellence and mentorship.

  • Instructor Ratings: The average ISQ increased to 4.56/5 from 4.29/5 in 2023-24.
  • Student Survey: 94% of students affirmed faculty provide excellent instruction.
  • Annual Evaluations: All tenure and tenure-earning faculty met or exceeded teaching expectations.

Assessment-Based Program Improvements: Results confirm faculty excellence in teaching and mentorship. The program will continue sharing best practices among faculty and supporting new hires to sustain high instructional quality.

OEG 5: Provide an industry-aligned curriculum that prepares students for career success.

  • Measure 1 (Program Senior Survey): 80% of students will indicate confidence in their preparedness to enter the sport industry workforce. In 2024-25, 96% of students agreed that faculty provide excellent quality instruction, exceeding expectations.
  • Measure 2: 60% of undergraduate students will be working in sport industry careers. In 2024-25, 65% of seniors indicated they would be employed full time in the sport industry, meeting expectations.
Evaluation and Improvement Cycle: These results indicate that students feel well-prepared to enter the workforce and are securing employment in the field at rates consistent with or exceeding benchmarks. The program will continue to expand networking, internship opportunities, and applied projects with industry partners to further enhance graduate employability.

PROGRAM INFORMATION PROFILE

This profile offers information about the performance of a program in the context of its basic purpose and key features.

Name of Institution

Institution: 成人大片

Program/Specialized Accreditor(s): Commission on Sport Management Accreditation 

Institutional Accreditor: Southern Association of Colleges and Schools 

Date of Next Comprehensive Program Accreditation Review: 2028 

Date of Next Comprehensive Institutional Accreditation Review: 2029 

URL where accreditation status is stated: /silverfield/lscsm/sport/public-disclosure.html

Indicators of Effectiveness with Undergraduates as Determined by the Program

  1. Graduation Year: 2024-25

    # of Graduates: 68

    Graduation Rate - Data varies for FTIC and transfer students.

  2. Completion of Educational Goal (other than certificate or degree - if data collected)

    # of Students Surveyed: NA

    # Completing Goal: NA

  3. Average Time to =Degree

    4-Year Degree: 4.03 yrs

  4. Annual Transfer Activity (into Program)

    Year: 2024-25

    Transfer Rate: 60% - This is the three-year transfer rate of FTIC students

  5. Graduates Entering Graduate School

    Year: 2024-25

    # of Graduates: Information not available/insufficient data

    # Entering Graduate School: Information not available/insufficient data

  6. Job Placement (if appropriate)

    Year: 2024-25

    # of Graduates: 68

    # Employed: 77% (2023-24 graduates)

Form developed by the Council for Higher Education Accreditation. © updated 2020